Saturday September 22
gather in front of the UMass Fine Arts Center at 4pm sharp.
The XTCA Art Parade, hosted by the University Museum of Contemporary Art and TheatreTruck, invites all ages to join in the celebration of art and creative expression! Simple acts can produce big effects. By walking together we will transform North Pleasant Street and physically enter the conversation about public art and community building.
Where To Find Us
Beginning in front of the UMass Fine Art Center, the parade will foster a direct encounter with both the physical environment and the community artists and performers that made this project possible. Departing UMass at 4pm sharp, participants will be led to Amherst's Kendrick Park. We will engage “town” and “gown” by coming together in the streets, experience sculpture & performance along the corridor and celebrate the value of art and culture in building community.
XTCA: Cross Town Contemporary Art is an outdoor public art exhibition that seeks to reveal our interconnectedness as citizens and to highlight the gateway district between downtown Amherst and the University of Massachusetts. The University Museum of Contemporary Art (UMCA) has partnered with the UMass Architecture Department and the Town of Amherst to build an art and culture bridge– a series of public sculptures–to activate the North Pleasant Street corridor and connect downtown to campus.