On Saturday September 22 2018
we gathered in front of the UMass Fine Arts Center at 4pm sharp.
The XTCA Art Parade, hosted by the University Museum of Contemporary Art and TheatreTruck, invited all ages to join in the celebration of art and creative expression! Simple acts can produce big effects. By walking together we physically entered the conversation about public art and community building.
Beginning in front of the UMass Fine Art Center, the parade fostered a direct encounter with both the physical environment and the community of artists and performers that made this project possible. Participants were led by members of Double Edge Theatre and the TheatreTruck Clowne Corps to Amherst's Kendrick Park, engaging “town” and “gown” by coming together in the streets, experiencing sculpture & performance along the corridor and celebrating the value of art and culture in building community.
XTCA: Cross Town Contemporary Art is an outdoor public art exhibition that seeks to reveal our interconnectedness as citizens and to highlight the gateway district between downtown Amherst and the University of Massachusetts. The University Museum of Contemporary Art (UMCA) has partnered with the UMass Architecture Department and the Town of Amherst to build an art and culture bridge– a series of public sculptures–to activate the North Pleasant Street corridor and connect downtown to campus.